Eternize
Eternize makes a wearable cross and crucifix that use gentle vibration to draw the wearer back to prayer during the day, and an app that lets people send one another a “prayer pulse.” M6 Marketing shaped the brand’s messaging, built its campaign landing pages, and manages its Google and Meta advertising.
About Eternize
Eternize was founded by Todd Dailey, who kept finding that the clarity of a retreat faded once work, family, and a hyperconnected life crowded back in. His answer was a piece of hardware rather than another app: a cross worn near the heart that vibrates softly at moments the wearer chooses, without a screen to look at. The design was patented in 2020 and refined through a beta before launch.
The product comes in two forms, the Eternize Cross and the Eternize Crucifix, each paired with the Eternize app. Beyond scheduled reminders, the app lets family and friends send a prayer pulse, a physical tap the wearer feels when someone is praying for them. Eternize backs the device with a 30-day money-back guarantee.
Eternize builds and sells the device. M6 handles the marketing. If you want to see the product, read the story, or order one, go to the company’s own site.
- Business: Wearable haptic cross and companion app
- Founder: Todd Dailey
- Products: Eternize Cross, Eternize Crucifix, and accessories
- How it works: Vibration reminders to pray; prayer pulses between people
- Marketing partner: M6 Marketing, messaging, landing pages, and paid media
The goal
Eternize is a category of one. There is no established search demand for a “haptic prayer cross,” and the people most likely to want one do not know it exists. The brief to M6 was to find the words that make the product make sense in a few seconds, build the pages that carry those words, and then buy attention carefully enough that a new brand can learn what works without spending its way through the budget to find out.
What M6 delivered
The work moved in order: understand the site, fix the message, build the pages, then launch the ads.
Website and conversion audit
A review of myeternize.com ahead of paid traffic, identifying the fixes that had to land before any ad dollar was spent and the tracking needed to judge results. Completed, spring 2026.
Messaging repositioning
A rewrite of how Eternize talks about itself, moving away from language that framed prayer as a task to be reminded of and toward the experience of being drawn back to God during an ordinary day. The new rules govern every ad and page that follows. Completed, June 2026.
Campaign landing pages
Four landing-page variants on myeternize.com, split by audience (gift buyers and younger buyers) and by product (crucifix and cross), so paid traffic lands on a page written for the person clicking rather than the general store. Completed and live.
Google and Meta advertising
Campaign planning, a critical review of the media plan before launch, and ongoing management of Google Search and Meta campaigns, with ad copy reviewed against the repositioning rules before it runs. Gift occasions, from confirmations to graduations, are a central theme. Launched August 2026; ongoing.
Inside the work
Fewer campaigns, more signal
The first draft of Eternize’s paid plan was excellent research and the wrong shape: dozens of small ad groups and campaigns, each too small to learn anything. M6’s pre-launch review collapsed the structure to a handful of campaigns so that every conversion teaches the platforms something.
It also set the rules of the road before launch: a brand campaign so Eternize owns its own name, high-intent search built around gifting and the “wearable reminder” searcher who already wants hardware, a single consolidated Meta shopping campaign, and a deliberate decision to hold Performance Max until the account has enough conversion history to use it well.
Two-pack framing, one for you and one for someone you love, runs through the creative, because a $149 device reads differently as a gift than as a purchase for yourself.
Project evidence
Get in touch
Talk with M6 about launching a new product
If you are bringing something to market that people do not yet know to search for, the marketing problem is different from selling an established product, and the budget has to be spent like a test rather than a launch. That is the discipline M6 brings. Tell us what you are building.
Curious about the cross itself? Eternize is the maker, and M6 is its marketing partner. See how it works and order at
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