OréMoose
OréMoose makes full-grain leather goods for a life of prayer, from Bible and breviary covers to journals and rosary pouches, hand-stitched in Mankato, Minnesota. M6 Marketing builds the brand’s email campaigns and advises on the tools behind its online store.
About OréMoose
OréMoose began with a set of leatherworking tools that founder David Kruse inherited from his grandfather, Roger Johnson. After years in music and time in seminary, David came to see craft as a way to evangelize, and OréMoose grew from a bench into a full workshop with his wife Emma and a team of leatherworkers.
The line is built around daily devotion: covers for the Bible and the breviary, rosary pouches, journals such as the Monstrance Journal in the Eucharist Collection, satchels, wallets, and dopp kits, many available with custom engraving. Everything is full-grain leather, hand-stitched, and made in the United States to be carried for a lifetime. The company’s promise is short: “Built for daily prayer. Designed to last.”
OréMoose designs and makes the goods. M6 helps the brand talk to its customers. To browse the collections or place an order, the company’s own site is the place to start.
- Business: Handcrafted leather goods for Catholic devotion
- Founder: David Kruse
- Made in: Mankato, Minnesota
- Sells through: oremoose.com (Shopify)
- Marketing partner: M6 Marketing, email campaigns and store advisory
What M6 delivered
A brand that sells beauty cannot send ugly email. OréMoose’s ask was simple: campaigns that look and read like the workshop made them, sent through the store’s existing Klaviyo account, plus a straight answer when a new Shopify app promises to lift sales.
Hand-built email campaigns in Klaviyo
Full-list campaign emails coded by hand rather than assembled from a drag-and-drop template, in the brand’s own type and color, with plain-text versions and subject-line options for testing. The September 2026 Monstrance Journal send led with the Holy Hour itself and let the product features follow. Completed; ongoing as campaigns arise.
Email that survives the inbox
Every build is tested in light and dark mode and in Outlook, with the brand’s cream background locked against dark-mode inversion so the logo and product photography render as designed. Klaviyo tags and footers are wired to the store’s existing template so unsubscribe and address blocks appear once. Completed with each send.
Shopify app-stack advisory
When the store considered adding Rebuy for cross-sells and upsells, M6 delivered a full pros-and-cons review, with no assumptions about the answer, so the decision could be made on cost, fit, and the brand’s aesthetic rather than a vendor demo. Completed, August 2026.
Project evidence
Fall Collection Page
Shopify Sales Growth, 2025 vs. 2026
Sales by Traffic Source
Get in touch
Talk with M6 about email for a craft brand
If your product is beautiful and your email is not, we can fix that. M6 builds campaigns that carry a brand’s look into the inbox and hold up in every mail client, and we will tell you plainly which tools are worth adding to your store.
Looking for a Bible cover or journal? OréMoose is the maker, and M6 is its marketing partner. See the collections at
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