Email Open Rate Up to 51%
Average open rate across His Way At Work email campaigns before and after M6 took over in July 2026. Opens rose from 35.8% across May to July campaigns to 51.1% from July to September, more than double the 20% industry benchmark.
Click Rate Nearly Doubled
Average click rate rose from 0.86% before M6 to 1.67% with M6, as weekly updates began featuring HWAW blog articles and event links readers wanted to open.
Daily Reflections Email Template
The Daily Reflections email M6 designed for His Way At Work, sent each morning to Catholic business leaders with a short reflection and a link to upcoming HWAW events.